Vision, Mission & Values

Vision
To connect Jamaicans through compelling Jamaican content.

Mission
To provide quality broadcasting services to the widest cross section of the
population and the Diaspora, facilitating the articulation of contending
views through private and public sectors by allowing free expression for
the Arts, Culture, Education and Current Affairs.

Core values
Serving the Jamaican public;
A culture that is driven to achievement;
A creative organisation in continuous renewal;
Working together.